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Art Direction · UX/UI Design · Web Design · Webflow Development · Motion Design
A refined digital experience for MAAD, a holistic wellness house in Bordeaux that brings movement, expert care, nutrition and everyday rituals together under one roof.
by tuccio studio
MAAD
The project brief
Create a premium, immersive website that introduces MAAD's unique ecosystem, guides visitors through its services and makes the experience feel as personal, calm and considered as the physical space itself.
About the design system
The design system combines editorial typography, generous spacing and a warm neutral palette to express quiet luxury. Modular sections, numbered journeys, oversized statements and restrained motion create consistency while giving each MAAD universe its own rhythm.
Technical challenges
A closer look at the technical foundations and development approach behind the project.
01
Turning a rich offer into a clear journey
02
Translating the physical atmosphere online
03
Designing for personalised discovery
04
Balancing immersion with performance
What about the pages
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